Creative thinking. Measurable impact.

Here’s the tea

I’ve always been drawn to the creative process, but what fascinates me most is what happens after an idea goes out into the world.

Does it catch someone’s attention? Make them curious? Change how they see a brand, or inspire them to take action?

That’s what drew me to marketing. It’s where creativity meets an understanding of people, and where even the smallest decisions can influence how someone connects with a brand.

Most recently, I managed marketing initiatives for a luxury apartment community in San Diego, working across social media, email marketing, reputation management, and events. That experience taught me to think beyond individual pieces of content and consider how each touchpoint contributes to a larger customer experience.

My curiosity extends beyond the workplace. I’ve launched a Redbubble shop that generated over $500 in five months, built a paid-social ROI simulator, and continued exploring how tools like AI, Canva, and Adobe can make the creative process more effective. I’ve also earned certifications in Google Analytics and Google Ads to strengthen the analytical side of my work.

I’m graduating from Cal State LA this December with a degree in marketing, bringing hands-on experience, a creative perspective, and a growing understanding of what makes marketing effective.

What interests me most is the opportunity to keep building on that experience: developing thoughtful ideas, understanding how people respond, and creating work that delivers results.