MöDE Hillcrest · Sep 2025 – Apr 2026
Email marketing
Sent toPast leadsProspectsResidents
- ~20Kprospects reached
- 31.5%open rate
- 2.0%best click rate, nearly 2× avg
HYLY.AI dashboard, Jan–Mar 2026
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NurtureNov 8, 2025
Goal: build trust with renters still deciding
Your Apartment Hunt Just Got Easier
NurtureNov 8, 2025
Why it worked
- Help, not a hard sell“Your Apartment Hunt Just Got Easier”
- Real costs, no surprisesPoints to the monthly cost tool and floor plan map
- Two clear buttonsVisit Website, then Book a Tour
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PromoMar 9, 2026
Goal: turn a limited-time offer into tours
8 Weeks Free Base Rent? Yes Please.
PromoMar 9, 2026
Why it worked
- The offer is the subject line“8 Weeks Free Base Rent? Yes Please.”
- Easy to skimFour quick perks, then one next step
- One clear buttonView Floor Plans Here
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EventFeb 27, 2026
Goal: fill the March 7 open house
Come to our Open House & Get 8 Weeks Free
EventFeb 27, 2026
Why it worked
- Event and offer in one line“Come to our Open House & Get 8 Weeks Free”
- The vibe in the preview“Enjoy Bubbles, Beats & Bold Spaces”
- When, where, RSVPSat, March 7 · 11 AM–1 PM · one RSVP button